Media Wall, Clarence Street, Sydney
The project
117-121 Clarence St, Sydney on Gadigal Country
Artefact provided vital heritage advice for a contemporary urban design adjoining the heritage-listed former Noyes Bros Warehouse.
Apparition Media engaged Artefact to provide heritage advice for the submission of a Development Application. The Artefact team evaluated the proposed hand-painted advertising wall’s effect on the surrounding historic environment, supporting sensitive design outcomes within a heritage setting.
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Apparition Media
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Heritage Advice
Historical heritage Impact Assessment
“Our advice re modifications to the sign meant the client was able to move forward and gain approval from the City of Sydney. The uniqueness of this project is that the remnants of original heritage branding is now positioned adjacent to a modern hand-painted advertising mural.”
Principal, Team Leader, Scott MacArthur
Heritage solution
The addition of a hand-painted advertising wall, approximately 9m X 5m, located at the Eastern elevation, adjoining the heritage-listed former Noyes Bros Warehouse, posed an interesting challenge for the team at Artefact.
Artefact conducted a Historical Heritage Impact Assessment of the proposed plans and evaluated the potential impacts of the advertising wall on the surrounding heritage items.
The exterior of the former Noyes Bros Warehouse currently houses its own historic advertising wall for the former factory, contextually similar in purpose to the modern advertising wall proposed in this project.
With this similar feature in mind, Artefact’s heritage specialists reviewed the plans for an advertising wall, not only for the consideration of potential damage and impacts, but also for potential renewed interest in the historic signage by association with the modern advertising wall.
Outcomes
After careful review of this unique set of circumstances, the Artefact team assessed that the installation of a new advertising wall would have negligible impact to the visual and physical integrity of heritage-listed former Noyes Bros Warehouse.
Additionally, it was noted that the adjacent hand-painted advertising wall may in fact, draw the public’s eye towards the heritage advertisement and increase public awareness of the heritage buildings in this part of the Sydney CBD.