JACKSON

I am the Head of Marketing & Communications at Artefact. Involved in all sections of the business I ensure the work of our heritage, archaeological, interpretation and environmental specialists is amplified across our digital channels and beyond.

I’m passionate about storytelling and bringing to life best-practise examples and case studies from the heritage sector.

With extensive experience in marketing, communications, advertising, brand strategy, social media, market research and partnerships I am committed to working in sectors where these skills make a difference.

ABOUT

JACKSON

Prior to joining Artefact, Jackson worked as Head of Brand & Marketing at the Australian National Maritime Museum. Here he overhauled the museum’s brand and launched a new strategic approach to engaging audiences across Australia and overseas. With a strong focus on data-driven insights, Jackson designed and implemented marketing campaigns for major exhibitions such as Vikings, James Cameron, Titanic, Pompeii, Sharks, Sea Monsters, Gapu-Monuk Sea Rights and Wildlife Photographer.

Before that, he worked at Screen Australia in the area of Factual & Documentary Programming. This is where Jackson’s passion for Australian history and storytelling developed. As an International Marketing Executive, he managed the Australian Pavilion in Cannes for television markets MIPCOM and MIPTV. Here Jackson supported Australian producers and distributors sell their works to overseas broadcasters.

MY ARTEFACT

My ‘artefact’ is this box set of postcards that show visual comparisons between the cities of New York and Paris.

I love the clean illustrative comparisons of everyday life, pop cultural icons and architecture.

The more I flick between the Eiffel Tower vs. the Statue of Liberty, a glass of Bordeaux vs. a Cosmo, the Baguette vs. the Bagel, and Jean Luc Godard vs. Woody Allen the more I realise how these two famous places are more similar than we might have thought.  

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